Local SEO Basics: Getting Found in Your Community
When someone in your community searches for what you offer, does your business show up? Local SEO is how you make sure the answer is yes.
Why Local SEO Matters
46% of all Google searches have local intent. That means nearly half the people searching are looking for something nearby — a restaurant, a plumber, a dentist, a shop.
If you’re not showing up in those local results, you’re invisible to potential customers who are actively looking for what you offer.
Google Business Profile: The Foundation
Your Google Business Profile (formerly Google My Business) is the single most important factor in local search. It’s free, and it’s what shows up in the map results and the “local pack” at the top of search results.
Essential steps:
- Claim your profile at business.google.com
- Complete every field — hours, services, description, photos
- Choose the right categories — be specific
- Add photos regularly — businesses with photos get 42% more direction requests
- Respond to reviews — every single one, good or bad
5 Quick Wins for Local Search
1. NAP Consistency
Your Name, Address, and Phone number should be identical everywhere online — your website, Google, Yelp, Facebook, directories. Even small differences (St. vs Street) can hurt you.
2. Local Keywords
Include your city and neighborhood naturally in your website content. “North Bend electrician” not just “electrician.”
3. Get Reviews
Ask happy customers for Google reviews. Make it easy — send them a direct link.
4. Local Content
Write about local events, news, or topics. This signals to Google that you’re genuinely part of the community.
5. Mobile-Friendly Site
Most local searches happen on phones. If your site is slow or hard to use on mobile, you’re losing customers.
Need help with your local SEO? Get in touch — we specialize in helping Snoqualmie Valley businesses get found.